According to Bill Gurley, the largest internet business in China is not a portal, is not a e-commerce site, it's not a search site... It's a game. It's a Massively MultiPlayer Online Role-playing Game (MMPORG) that draws in over 700,000 members per month. In a presentation at Web 2.0 that is now available for download at IT Conversations, Bill surveys the landscape of the MMPORGS and gives the seven reasons why he as a venture capital investor finds their business model so attractive.
qv: Bill Gurley Speaking at Web 2.0
qv: Bill Gurley's Blog - Above the Crowd