Will you please describe what you do? (So people will get it.)


I listened to an interview with restaurateur Mario Batali a few weeks ago. He said that you must be able to describe a restaurant's concept in less than three sentences. He said the message needs to be clear so that the customer can determine if they want to be a part of your experience. If you can't describe your endeavor succinctly, people are going to lose interest in you before you even have a chance to connect with them.

I think the same is true for our personal and business endeavors. This especially matters if your endeavor looks to build a tribe or a network to help you find the customers you need. The person you may be attempting to connect with wants to be able to slot you quickly. Can you help them do that?

If people are going to listen to you... If people are going to remember you... If people are going to be able to recall you when they need you, then you must get this right.

If you fail, they wander off.

Can you tell me what you do in in 3 simple sentences or less?


Adventures with Google Wallet. Why your iPad is Wonky.


Listen in on a full hour of live calls about personal technology and the problems it causes. We discuss Apple Pay and Phil's adventures with Google Wallet. We take calls on new iPads, iMap email problems, iPhone syncing, Minecraft, upgrading to an iPhone 6, why is my iPad wonky, storing photos online, the perils of a suspended Google account, backing up and more. This show originally aired on the ETV Public Radio network in South Carolina.

The Fastest Way To Find Your Elevator Pitch

If someone asks you what you do -- can you tell them?

Chances are you have a tight 30 second commercial ready to roll off your tongue at a moment's notice.... Or not.

Most people can't tell you what they do. 
It's not because they are terrible public speakers. 

They can't articulate what they do because they perform their jobs on autopilot. They may be great at that they do, chances are they are at least good at it. They've never thought about the people they help and the stories those people tell.

If you can't tell your story, just ask a happy customer what you did for them. They will give you at least one good answer you can share.

That guy on the elevator should get a clear answer from you. He might need your help.

How can you use Pinterest to build a business?



Learn how the website Pinterest works from blogger and Pinterest expert Cynthia Sanchez. Have questions about getting started with Pinterest for your business or blog? Not sure if Pinterest is right for you? Get the basics on Pinterest and learn how Cynthia Sanchez has turned Pinterest into a successful blog, podcast and business. (www.ohsopinteresting.com)

ps: I met Cynthia Sanchez at Tech After Five in Charleston. When I think of the benefit of showing up at a place just to discover someone new, I think of our chance encounter. She is a cool cat doing cool things and from her I learned about a social media platform I didn't even know how to ask the questions about.
Cynthia Sanchez (OhSoPinteresting) and her husband Rob at Tech After Five in Charleston, SC.

Should I buy now or wait for the next generation of smartphone?

This is a show from our archives...and one of our favorites. We talk about the buy versus wait decision for any new technology and then answer questions on how to make your internet experience faster. We tell you what you need to know about using a 4G LTE WiFi hotspot. Is it worth upgrading your Mac? Also, how do you pick a tablet? Plus we discourage a caller from having us in her home. Really. You don't want that. Do you?

What If You Could Engage Your Community?


What If You Could Engage Your Community?

I recently got a chance on YourDay to sit down with Adam Gautsch and talk about the birth of WhatIfGreenville, WhatIfAnderson, and now the tool that any community can use to engage it's stakeholders. We learn that the wisdom of the crowd can be brought to bear on many community problems and you are likely to learn a great deal more along the way.

The easiest way to video conference an iPad with Android plus your calls



Join me, Phil Yanov and Eric Rodgers in a live and lively discussion of computers, cameras and all the other electronic and digital technology in our lives. We talk about Amazon Prime Music, how to use Google Hangouts to video conference between Android and iPads, how to pick between tablets, and editing video on an iPad.

Do Something New This Month

Is there something you've been meaning to learn, but haven't? Are you letting Resistance stop you from beginning? Sometimes you just need a little push. Getting started can be the hard part... but it is so easy. Just start. Do it today. Use the calendar to give you that little push. You can do any thing for 30 days. Read a book. Write a book. Learn Yoga. Practice Meditation. Write a blog. Just do something. new.

In this TEDTalk, Matt Cutts will inspire you to try something new in just three and a half minutes. I dare you to watch it.