Reuters Podcasting Article

This load of crap:
"To radio it's a big threat, because people are fed up with radio," said digital-media analyst Phil Leigh.
appeared in a Reuters article about podcasting.

Podcasting is no more a threat to radio than video cameras are to network television.

Podcasting is something different from broadcast radio. Podcasting is definitely not broadcast radio "light." Podcasting is a chance for passionate individuals to reach narrowly targeted and self-selecting audiences with niche messages. Podcasters who pretend to be Clear Channel are missing the real opportunity to do something worthwhile.

qv: Reuters: Homespun "podcasts" explore universe of topics

About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.