"To radio it's a big threat, because people are fed up with radio," said digital-media analyst Phil Leigh.appeared in a Reuters article about podcasting.
Podcasting is no more a threat to radio than video cameras are to network television.
Podcasting is something different from broadcast radio. Podcasting is definitely not broadcast radio "light." Podcasting is a chance for passionate individuals to reach narrowly targeted and self-selecting audiences with niche messages. Podcasters who pretend to be Clear Channel are missing the real opportunity to do something worthwhile.
qv: Reuters: Homespun "podcasts" explore universe of topics