Now I've seen a purple cow

A Florida casino is... ahem, field testing Seth Godin's Purple Cow advice. In a move to generate publicity and notice far beyond it's cost, the Golden Palace has painted their domain name on 100 cows in bright purple and pink. The casino has even managed to avoid the wrath of the PETA peeps by having some of the cows carry the "Go Veg" message. Go figure.

qv: Yahoo

About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.