Paris Hilton is showing her buns

Great ideas: 1) Have Paris Hilton star in a "spicy" video to sell spicy hamburgers to hormone charged young men. 2) Claim the video is "too hot" for TV and show it in only on the internet. 3) Include a pass-along link by which would-be enthralled viewers can alert their friends to this supposed soft-porn.

Poor execution: The "spicy" ad is lame. Paris Hilton looks like a marionette of herself. I've seen Al Gore move with more concupiscence. It's not spicy. It's not sexy. It's just dumb.

Clever ideas rarely overwhelm mediocre execution. Let's see.

Look if you must:

About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.