Great ideas: 1) Have Paris Hilton star in a "spicy" video to sell spicy hamburgers to hormone charged young men. 2) Claim the video is "too hot" for TV and show it in only on the internet. 3) Include a pass-along link by which would-be enthralled viewers can alert their friends to this supposed soft-porn.
Poor execution: The "spicy" ad is lame. Paris Hilton looks like a marionette of herself. I've seen Al Gore move with more concupiscence. It's not spicy. It's not sexy. It's just dumb.
Clever ideas rarely overwhelm mediocre execution. Let's see.
Look if you must: www.SpicyParis.com