There is something to be learned here:
Haggar has put a series of these adverts up on the web. They are well done, longer than you'd get to see in a commercial on TV and so funny that you are likely to pass them on to your friends. What do you suppose this is costing them?
I know one thing -- next time I need to kick some ass, I am going to make sure I get some Haggar pants first. They're tough.
qv: Haggarfilms on YouTube
Tags: Haggar, YouTube, pants, video, viral, buzz