1) Thou Shalt Speak in Thine Own Voice.Now, I have to go count how many I've broken lately....
(Everyone has a natural voice when they write. Some people are cranky, some are funny, some are strictly business. All voices can be ok, just make sure the voice you use is your own. If you try to sound like someone or something you're not, your readers will spot the fake right away.)
2) Thou Shalt Edit For Spelling, Grammar, and Clarity.
(Why annoy your readers with misspelled words, bad grammar, misplaced modifiers, and ... [unfinished sentences.])
3) Thou Shalt Respect Your Reader.
(Always act like the reader is smarter and more noble than you are. If you treat your audience with disdain, they will wander off, bite the hand that feeds them, or worse.)
The Ten Commandments of Blogging still ring true
I am participating in a panel about corporate blogging tonight and decided to review the Ten Commandments of Blogging that I wrote three years ago. While I can't say they are timeless, they still seem to hold up.
About Phil Yanov
Phil Yanov is a Technologist, Columnist and Public Radio Commentator.
He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.
His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.
He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.