Monty Python using YouTube and the Power of "Free" to connect

The clever chaps of Monty Python have found a way to rejuvenate sales of the classic franchise. Start giving away free samples, but do it with a little attitude.  They now have a Monty Python channel on YouTube which they describe like this:
For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands.
We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube.
No more of those crap quality videos you've been posting. We're giving you the real thing - HQ videos delivered straight from our vault. 
This isn't pure altruism, these guys are showmen and thus are always up for a bit of busking.  How else could they hope to afford their lavish lifestyles?  The videos include in video advertisements and also have links back to Amazon where you can buy the DVDs.

This looks like a perfect storm for these guys.  There is no real fear of loss in that the videos have been on You Tube for years anyway and the core Python audience has always been geeks or nerds who are now online with broadband internet and probably of an age where they have some spare change in their pocket.

This is a great value for value transaction for all parties and a fabulous way for Monty Python to re-invest in it's core fan community while picking up some younger viewers at the same time.

The Knights who say...

ps: If you ever thought you were the only one watching Monty Python, be sure to check out the interviews with David Hyde Pierce, Trey Parker, Matt Stone, Luke Wilson, Jimmy Fallon and others. Each essentially  confesses to their nerddom while watching Python.

About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.