Some powerful advice on telling your story in Social Media. (Video)

It was my great pleasure to be Master of Ceremonies at last week's Social Story Conference. I got to do back room interviews with most of the speakers, including Rick Murray of Edelman. Rick leads operations for Edelman in Chicago, and has had a great career in connecting people with brands. He is a firm believer in Social Media's role in the mix, and took a few minutes to answer my questions on how does a little guy compete in the crowded social media marketplace.

Phil Yanov interviews Rick Murray at the Social Story Conference:

Lessons from Rick Murray:

  • Social Media is the Great Equalizer.... Use your passion to make an impact
  • Use YOUR voice... to show people why YOU are different.
  • Go NARROW against your audience. Get INCREDIBLY specific. Become UBIQUITOUS to that audience!
  • If I were a retailer, the number one thing I would be doing? foursquare

Thanks to Trey, Aaron, and the gang for making the event happen, and to Brian Kelly for the video.

About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.