The Fastest Way To Find Your Elevator Pitch

If someone asks you what you do -- can you tell them?

Chances are you have a tight 30 second commercial ready to roll off your tongue at a moment's notice.... Or not.

Most people can't tell you what they do. 
It's not because they are terrible public speakers. 

They can't articulate what they do because they perform their jobs on autopilot. They may be great at that they do, chances are they are at least good at it. They've never thought about the people they help and the stories those people tell.

If you can't tell your story, just ask a happy customer what you did for them. They will give you at least one good answer you can share.

That guy on the elevator should get a clear answer from you. He might need your help.

About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.