Survey Says: Clydesdales win Superbowl Ads

According to Zogby:
After some Monday-morning quarterbacking, Super Bowl XL viewers have decided that Budweiser's "Young Clydesdale" ad wins Sunday's other big game -- the battle for the top commercial spot.

What especially caught my attention was this:'s ad depicting workplace chimps celebrating the "growth" of sales at their company scored progressively worse as income level rose, besting the income categories below $25,000, but rapidly receding among others.

Zogby says that funny ads that make you feel good tend to do best. I think I already knew that. If an ad doesn't make your brain do a "Happy Dance," it isn't working.

I wonder... what type of personality enjoyed Hummer's "Little Monster" ad?
That one was lost on me.

via : Zogby

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About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.