Who needs dot mobi? Dot Nobody.

For the past few weeks, my domain registrars have been hoping I'd jump into the dot mobi domain landrush.

Tomorrow morning, September 26th at 6:00 AM, PDT, we will stop taking .mobi pre-registration requests in preparation for the .mobi landrush. You have until that time to submit all of your requests.
they close the email with the following call to action:
REMEMBER!? Today is your last chance to pre-register .mobi domain name requests. New domain extensions don't come around very often. Don't wait. If you have an idea for a great domain name, request it today!
It has to be that .mobi will die with a whimper. Why would anyone want to attempt to drive mobile phone users (folks without a QWERTY keypad) to a four letter domain name extension? Suring the web on a cell phone is already a frustrating experience, but to imagine that to get an even better, but still bad mobile rendition of a website I would have to type in a special domain name rather than have the system autodetect my very small screen? That's sheer folly.

I am sure there will be a few clever mobi domain names that we may all end up going to eventually, but I have to believe that all in all, there won't be many people building two versions of their websites and giving the more diminutive of the two the horrible extension -- dot mobi.

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About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.