I listened to an interview with restaurateur Mario Batali a few weeks ago. He said that you must be able to describe a restaurant's concept in less than three sentences. He said the message needs to be clear so that the customer can determine if they want to be a part of your experience. If you can't describe your endeavor succinctly, people are going to lose interest in you before you even have a chance to connect with them.
I think the same is true for our personal and business endeavors. This especially matters if your endeavor looks to build a tribe or a network to help you find the customers you need. The person you may be attempting to connect with wants to be able to slot you quickly. Can you help them do that?
If people are going to listen to you... If people are going to remember you... If people are going to be able to recall you when they need you, then you must get this right.
If you fail, they wander off.
Can you tell me what you do in in 3 simple sentences or less?
